The Best Art of Publishing

Tropic Isle Living

Challenge

Tropic Isle Living hired me to refresh the branding and packaging for itheir HairGro products and develop packaging for an expanded product line. The client wanted to preserve the brand’s established look while creating a clearer way for customers to distinguish each product by its purpose.

Solution

Creative Glue retained the recognizable packaging structure, typography, and botanical design elements. I then introduced a color-coded leaf system to identify each product category and usage. This approach gave every product a distinct identity while keeping the full collection visually connected.

Result

The redesigned packaging strengthened product recognition and made the expanded HairGro line easier to understand and shop. Customers could quickly identify products based on their haircare needs while still recognizing the trusted Tropic Isle Living brand.

The updated product branding contributed to a 28% increase in sales. Its success also helped position Tropic Isle Living for a merger one year later.